23rd International Exhibition of Food Ingredients
18 - 20 February 2020 • Russia • Moscow • Crocus Expo IEC, pav.1, hall 1

«Coal» ice cream for the Chinese

News
Residents of Manchuria, Harbin, Beijing, Qingdao, Shanghai, Guangzhou and Sanya are so fond of Siberian ice cream that the Chinese side decided to propose the creation of a joint venture.

Now the Novokuznetsk ice cream producer plans to open a representative office in Shanghai, due to which as expected sales will grow at least twice - up to 500 tons per year.

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Artyom Bachurin is a General Director of UK NK Holding LLC said that Snezhniy Gorodok as the Kuzbass holding company which produces ice cream and semi-finished products is traditionally called by the name of the key brand, is currently negotiating with representatives of the PRC on the creation of a joint venture registered in the territory China.

The product will be promoted jointly, and the goal of cooperation is to build a Russian-Chinese ice cream factory in Russia.

He noted that the company, originally from the mining Kuzbass, produced black Siberian Coal ice cream, and later other ice cream appeared in other manufacturers as well. Since 2017 Siberian Coal has been eaten in China.

"The Chinese consider Russian food products environmentally friendly and healthy. In the ice cream assortment, they traditionally choose high-fat ice-cream mixtures without flavoring additives. These types of ice cream account for up to 70% of the total sales," said Bachurin, adding that Snezhniy Gorodok has partner relations with enterprises in Manchuria, Harbin, Beijing, Qingdao, Shanghai and Guangzhou, brand-name ice cream can also be found in the resort town of Sanya.

The company Limited Liability company which distributes ice cream to major cities of China, including Shanghai, Beijing, Guangzhou and Suzhou, told TASS that they consider cooperation with the Siberian ice cream producer promising.

“We are interested in cooperation with Snezhny Gorodok because of the deep love of Chinese consumers for Russian ice cream the Chinese consumer loves the taste of Russian ice cream. We plan to supply ice cream from Siberia to universities, theaters, cinemas and hotels. We hope that we can extend long-term cooperation, mutual support and assistance. We hope to get the sole right to sell Snow Town products in China, "said company spokesman Chen Gong.

Source: www.tass.ru

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