23rd International Exhibition of Food Ingredients
18 - 20 February 2020 • Russia • Moscow • Crocus Expo IEC, pav.1, hall 1

The consumption of sweets in the Russian Federation in 2018 reached a record level

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In 2018, on average, each Russian consumed 25.2 kg of confectionery. Such figures are given in the presentation of the Association of Confectionery Industry Enterprises (“Ascond”), which RBC familiarized itself with. The association includes the largest manufacturers that produce about 85% of Russian chocolate and about 65% of the total confectionery products produced in Russia.

The previous record of consumption was recorded in 2017, when one Russian ate 24.5 kg of sweet a year. Confectionery consumption in Russia has been steadily growing since 2010 by an average of 1-3% per year, said the executive director of the association, Vyacheslav Lashmankin.

At the same time, in terms of consumption of sweets, Russia still lags behind economically developed countries: one resident of Germany, for example, consumes an average of 34 kg of sweet a year, and the UK - more than 27 kg. Manufacturers of confectionery products polled by RBC, have confirmed the growth rates.

Chocolate is the largest category in the Russian confectionery market, and it makes the greatest contribution to sales growth, said Olga Dashkevich, director of customer relations at Nielsen Russia. In particular, chocolate leads in the share of sales for promotions among all food products. For 2018, sales of chocolate in tiles increased by 13% in physical terms and by 8% in monetary terms.

Sales of the second largest category - assorted chocolates - decreased by 4% in physical terms, while sales of weight-on chocolates increased by 7%. According to the president of the confectionery factory “Victory” Vitaly Muravyov, the share of sales of chocolate in the tiles was 45% of the entire range of the factory. In 2018, Russians bought chocolate for promotions better than any other products, and this pushed the market up, Muraviev believes.

Consumption in the past three years has supported the successful launch of new products, he said. In the trading network “Magnit” in 2018 sales of chocolate and chocolates increased, told RBC in the press service of the retailer. Candies belong to the category of “products for pleasure”, therefore, it is in demand among buyers, the representative of “Magnit” explained.

On the contrary, retail sales of sugar decreased by 4%, while sales of tea, coffee and cocoa increased by 4.9%. Records broke not only the consumption of sweet, but also the volume of its production, which grow for the third year in a row. In 2018, according to “Asconda”, Russian confectioners produced 3.9 million tons of confectionery products - 3.7% more than in the previous year. The main volumes are consumed in Russia: 3.37 million tons were produced for domestic consumption, 522.4 thousand tons were exported, and 332.3 thousand more were imported from other countries (Germany and Poland are among the largest suppliers).

Source: RBC

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